Marketo Administrator

Harris Global

Harris Global are currently recruiting for a Marketo Administrator to join a leading Market Research company on a permanent basis in their London office 2 days a week.

Key responsibilities:

• Run MarTech projects in conjunction with the business stakeholders.
• Support the maintenance and communication of the MarTech roadmap in support of Marketing strategy, goals and objectives
• Ensure the MarTech product backlog is up-to-date, visible and accurate to business and customer needs, demonstrating progress of agreed initiatives against target dates.
• Oversee Marketo development globally as the key stakeholder, handling systems architecture, CRM sync with Salesforce, data flows and alignment alongside supporting Revenue Cycle Modeler and Marketo Sales Insight
• Support the ongoing evolution and improvements to our lead management processes and lead life cycle including segmentation, lead nurturing, lead scoring/qualification models, de-duplication and lead delivery queues
• Partner with Marketing and BI teams to grow and improve upon all marketing analytics and reporting across Marketo, Google Analytics and Salesforce, ensuring improvements to all components of the team across campaigns, database cleanliness, the lead life cycle, pipeline contribution, ROI and overall Marketing team performance
• Optimise Marketo database segmentation, data cleansing and data normalisation strategies
• Manage and provide quality assurance of program implementation across Marketo including templates, A/B testing and ongoing improvements across all project and campaign types within Marketo

Requirements:

• Strong demonstrable experience of working with Marketing Automation Platforms, (Marketo preferred)
• Proven knowledge and experience integrating other applications in Marketo, such as CMS, virtual conferencing, video hosting, content marketing or social applications
• Experience working with a CRM (Salesforce is highly desirable)
• Solutions administered include: RingLead, Google Analytics, Zoom Events, Foleon LinkedIn Campaign Manager
• Experience working closely with third party vendors on BAU or Projects ensuring they deliver to appropriate service levels and contracts

For more information, please apply now!