Technical Sales Manager

West Bromwich, West Midlands
Sapien

Sapien are looking for an experienced Technical Sales Manger for an engineering business based near West Bromwich, specialising in material handling and bespoke lifting equipment.

Key Responsibilities

• Act as a technical product specialist, advising customers on material handling and lifting solutions.
• Generate new sales opportunities through proactive business development and customer engagement.
• Develop and maintain strong relationships with existing customers and identify opportunities for additional business.
• Conduct regular customer meetings, site visits and technical surveys throughout the UK.
• Understand customer requirements and translate them into appropriate engineering and commercial solutions.
• Prepare, cost and issue detailed technical quotations and proposals.
• Review enquiries and tenders for technical, commercial and contractual suitability.
• Negotiate pricing, commercial terms and contracts with customers.
• Maintain appropriate gross margin levels across quotations and orders.
• Liaise with engineering and manufacturing teams to ensure proposed solutions are technically and commercially viable.
• Participate in design reviews and provide customer insight throughout the development process.
• Produce sales forecasts and maintain accurate pipeline information.
• Create basic concept drawings and proposal sketches where required.
• Work alongside the legal team to negotiate and agree appropriate contractual Terms & Conditions.
• Maintain regular communication with customers throughout the quotation and manufacturing process, ensuring they are kept informed of project progress.

Essential Experience & Skills

• HNC/HND or equivalent qualification in Mechanical Engineering, or significant relevant industry experience.
• Proven experience in a technical sales, engineering sales or customer-facing engineering role.
• Strong understanding of engineered products and the ability to interpret customer requirements.
• Experience preparing and costing quotations.
• Commercial awareness with experience negotiating pricing and contracts.
• Ability to develop and manage customer relationships.
• Self-motivated and capable of working independently.
• Ability to work effectively under pressure and manage multiple opportunities simultaneously.
• Experience with CAD and proposal drawings would be advantageous.
• Full UK driving licence.