Brand Manager

International Literary Properties

International Literary Properties (ILP)

Brand Manager

Full-Time Role, Salary Subject to Experience

Based in London, and working into the VP, Creative and Brand, the Brand Manager is responsible for building, nurturing and managing the brands of each of ILP s growing portfolio of well-loved authors. This is an exciting opportunity to deliver creative and innovative brand marketing strategies for a wide variety of author brands. The Brand Manager will work closely with ILP s global acquisition, publishing and creative teams; our authors, their families and agents; our external agencies; fans, readers and audiences. In partnership with our PR team, the Brand Manager will also manage and deliver ILP s corporate brand communications, have day-to-day editorial responsibility for our website and social activity and coordinate and manage our events calendar and sponsorship programme.

Key Responsibilities:

Manage, curate and champion our author brands:

• Work closely with the VP, Creative & Brand, and VP, North American Acquisitions & Publishing to assess each acquired author s existing brand and evaluate the potential for growth, given projected publishing and audio-visual activity.
• Develop and deliver multiple bespoke brand marketing and communication plans that support ILP s key objectives for our authors and business
• Develop our in-house marketing systems to effectively track and evaluate our marcomms activity
• Create a brand development tracker and traffic light system to establish appropriate opportunity, activity, and resource for each of our brands
• Develop, manage and deliver our brand and marcomms plans, including:
  • Create and maintain individual author websites, with day-to-day editorial responsibility for content and publishing
  • Create & maintain related social media accounts, where appropriate Develop clear brand guidelines for each
  • Work with the Legal Manager, Contracts & Rights on domain names, social media handles and trade mark registrations to ensure best practice is maintained and that everything is captured in ILP s IP registers
• Prepare all brand plans and materials for each author and share with them, their agents, minority shareholders, board members, family members or other key stakeholders. These will be reviewed regularly and evolved accordingly.

Champion and support the corporate brand:

• Coordinate work to review and update existing corporate branding, update assets and materials
• Support the production of a company brochure to be shared with varying stakeholders (agents, authors, family members, ambassadors) to explain the ILP mission and how we support authors to realise the value of their work and work with them and their families and agents to protect literary legacies
• Review all company communication assets to ensure consistent messaging & visual identity across all platforms and territories
• Develop and share all internal brand guidelines within the organisation and with key partners

Coordinate PR activity and events:

• Support the VP Creative & Brand in working with our PR teams to deliver the communication strategy for our acquisitions, including the drafting of press releases and the planning and execution of all PR and marketing communications and events
• Responsible for coordinating the stakeholder sign off process for all press releases and marketing activities

Manage our digital marketing activity:

• Take day-to-day editorial responsibility for keeping the company website up to date, including publishing news, team biogs, and relevant content as we grow
• Manage the ILP LinkedIn profile, regularly share relevant information and encourage and coordinate the rest of the team to do the same, as appropriate
• Take responsibility for all newsletter communications

Manage and coordinate our internal communications:

• Inform the ILP team of upcoming press releases, all news coverage relating to ILP authors, ILP book and A/V releases
• Manage our corporate communications calendar
• Manage and evolve our corporate communications process documents

Key Attributes:

• The successful candidate will have 4+ years experience in a branding or marketing role, ideally within a related industry such as publishing, television, film, theatre or advertising. The successful candidate will be a voracious reader and book lover, keen to get under the skin of ILP s portfolio of authors in order to nurture and champion their individual brands, ensuring that their development speaks to both their existing audiences and new ones, globally. The Brand Manager will have excellent copywriting and editorial skills, together with a keen eye for design and visual detail. Proficiency with Powerpoint is essential; other design softwares desired but not essential. The successful candidate will be tech-savvy and an active user of key social media platforms. The successful candidate will be highly organised and efficient, excited to work creatively and effectively across a growing portfolio of world class authors and playwrights. The successful candidate will be proactive, collaborative and able to develop and maintain strong working relationships with ILP s UK and US teams as well as our external PR and design teams, our authors, their agents and publishers.

About ILP

International Literary Properties is a bespoke business which acquires rights to, or invests in, established literary properties and works. We collaborate with authors, heirs, existing representatives and new creative partners to increase value, maximise opportunity, and preserve the legacy of our authors by bringing their creativity to new global audiences.

With decades of experience from across the global literary, TV, film and theatre industries, ILP offers an ambitious new approach to the ownership and management of literary rights.

Multiple TV/film deals have been closed.