Business Development Manager

City, Cardiff
Yolk Recruitment

Business Development Manager
Cardiff – Hybrid

Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.

The Role

As Business Development Manager, you’ll be responsible for the full sales cycle – from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You’ll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.

Key Responsibilities

Revenue Growth & Sales Targets

• Manage the full sales process, from lead generation through to deal closure
• Create and deliver strategies to bring in new clients aligned with the agency’s expertise

• Source new opportunities via networking, referrals, prospecting, and events
• Deliver tailored pitches and proposals showcasing digital expertise
• Negotiate contracts and manage pricing strategies to close deals

• Build long-term client relationships to encourage repeat business
• Collaborate with account managers and delivery teams to ensure smooth onboarding

• Stay up to date on digital and social trends, innovations, and competitor activity
• Identify upsell and cross-sell opportunities

• Report regularly on pipeline, forecasts, and target progress
• Analyse performance and suggest improvements

Requirements

• 3-5 years’ experience in business development or sales within a digital marketing, media, or agency setting
• Proven track record of meeting and exceeding revenue targets
• Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
• Excellent negotiation, communication, and presentation skills
• Self-motivated, target-driven, and confident in a fast-paced sales environment
• Able to work independently and collaboratively

Preferred:

• Established network within marketing, advertising, or digital-first industries
• Experience selling retainer-based agency services
• Familiarity with digital performance metrics

Benefits

• Basic salary up to 45k
• Commission structure
• Car allowance
• Clear progression and career development opportunities
• Hybrid working
• 20 days holiday + bank holidays + your birthday off
• Regular team events and industry networking opportunities
• Supportive and collaborative environment working with creative specialists