Lead Digital Marketing Transformation Manager

CMS Distribution

Job Purpose Summary

The Lead Digital Marketing Transformation Manager will lead and manage a dynamic

marketing team with a strong focus on digital transformation, customer segmentation,

CRM strategy, and the optimisation of brand/vendor relationships. This role demands a

strategic, innovative leader capable of managing multi-channel marketing initiatives and

fostering collaboration to deliver impactful campaigns.

Key deliverables of the role:

• Establish CMS as a profitable marketing agency.
• Increase vendor partnerships through effective digital engagement strategies.
• Assemble a motivated and digitally skilled marketing team.
• Achieve measurable improvements in CRM, digital footprint, and marketing
• funding, with clear metrics reported quarterly.
• Deliver successful marketing campaigns leveraging digital transformation projects,increasing customer engagement metrics.

Regular travel to CMS locations in the UK, Ireland, and Europe may be required.

Role Responsibilities

Corporate Marketing:

• Develop and oversee corporate marketing initiatives to strengthen the company’s overall brand presence.
• Coordinate cross-functional collaboration to ensure consistent corporate messaging and brand identity.
• Measure effectiveness through quarterly brand perception surveys and achieve improvement annually.

Own Brand Management:

• Champion and develop the company’s own brand initiatives, ensuring alignment with overall marketing strategy.
• Drive the growth of own brand awareness and customer loyalty through targetedcampaigns and strategic partnerships.

Leadership, People Management & Development:

• Lead, mentor, and manage a team of marketing professionals, fostering a high performance culture.
• Set clear performance objectives and provide ongoing training and professional development opportunities.
• Implement talent management strategies to reduce staff turnover year-on-year.

Digital Transformation:

• Drive the adoption of digital marketing strategies to enhance brand visibility and customer engagement.
• Implement data-driven marketing technologies to improve campaign performance.

Vendor and Brand Relationship Management:

• Develop and maintain strong relationships with key vendors, brand partners, and stakeholders.
• Secure co-marketing funds through strategic vendor engagements.
• Negotiate contracts to achieve improvements in funding efficiency.

Funding Management:

• Manage the marketing budget, ensuring efficient allocation of funds to maximise ROI.
• Increase funding utilisation through strategic planning.
• Generate accurate quarterly financial performance reports.

Customer Segmentation & CRM:

• Oversee customer segmentation strategies to deliver personalised marketing experiences.
• Lead CRM strategy development to improve customer engagement metrics.
• Scope and deliver CRM and Customer Segmentation projects, increasing targeted engagement.

Additional Responsibilities

In-House Creative Agency Management:

• Lead the in-house creative agency to develop and deliver high-quality, innovative marketing campaigns.
• Ensure all creative outputs align with brand standards and achieve a 100%
• consistency rate.
• Performance Measurement & Reporting:
• Develop KPIs to track campaign success and team performance.
• Ensure that marketing campaigns meet or exceed their defined performance metrics.
• Analyse and report on key marketing metrics monthly.

PR Management & Copywriting:

• Develop and execute PR strategies to enhance the company’s public image and media presence.
• Increase positive media coverage each quarter.
• Oversee copywriting efforts to ensure all content maintains brand coherence and clarity.

Strategic Planning:

• Develop and execute integrated marketing plans aligned with overall business
• objectives.
• Incorporate industry best practices and achieve campaign efficiency.

This list is not exhaustive but is intended to provide an overview of the current key priorities within the business. Some of these priorities may change over time and therefore flexibility is required.

Skills & Personal Attributes

• Bachelor’s degree in Marketing or Communications; Master’s preferred.
• Minimum 5 years of senior marketing experience in the technology sector.
• Strong understanding of digital marketing, CRM, and marketing automation.
• Proven ability to manage marketing budgets and optimise funding utilisation.
• Excellent leadership, communication, and strategic planning skills.
• High emotional intelligence and problem-solving ability.
• Experience managing multi-channel marketing initiatives and working with agencies.

Personal Attributes:

• Results-oriented, innovative, and data-driven.

• Flexible, organised, and proactive.

• Strong influencing skills with a collaborative mindset.

• Integrity, confidentiality, and professionalism are essential.

• High level of emotional intelligence and situational leadership abilities.

Key Traits

CMS believes that a diverse and inclusive workforce enriches and is integral to the success of our company. We value diverse opinions and perspectives, and therefore welcome candidates from all backgrounds including but not limited to, ethnicity, gender, age, nationality, culture, religious beliefs, sexual orientation and neuro-diversity.