Manager – Influencer

WEBER SHANDWICK
Overview

We create cultural value and help brands navigate the ever-changing age of earned media: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world, energising the right mix of talent, platforms and latest technology to choreograph stories that make a real and meaningful impact for leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

We are looking for an experienced Account Director to join our Consumer team in London. You’ll collaborate with a brilliant team to oversee client work locally and globally, provide counsel and strategic direction, and motivate the team to craft work that truly stands out.

What will you be doing?

• Develop and maintain positive relationships with clients and enhance delivery and quality
• Provide strategic counsel and define effective solutions for clients
• Lead the delivery of high-quality earned activity, including development of media and channel strategies, story development, and management of third parties
• Brief and inform account teams; communicate expectations and tasks to keep the team motivated
• Manage client expectations, resources and deliverables around major campaigns and projects
• Function across disciplines with knowledge of social media strategies and tactics
• Monitor media coverage, leveraging digital and social outlets and influencers
• Understand industry issues affecting the client
• Prepare media materials and conduct media outreach
• Develop and build relationships with media
• Brainstorm and bring to life compelling ideas for clients and media
• Lead teams in research and provide strategic, actionable recommendations

Who are you?

• Already working as an Account Director in a PR agency
• Proven experience in media relations planning for consumer clients
• Exceptional written and verbal communication
• Strong project management and organisational skills
• Ability to translate client needs into effective project plans
• Strong negotiation and persuasion abilities
• Ability to deliver campaigns across multiple platforms
• Ability to build external relationships

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days’ annual leave (plus public holidays) with 2 volunteering days, birthday day off and discretionary festive closure
• Flexible working with a 3:2 hybrid model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Flexible public holidays
• Inclusive and invisible health policies
• Buy or sell holiday
• Additional life assurance
• Critical Illness Insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave

Note from the Talent Team

We appreciate the time taken to apply for the role and your interest in Weber Shandwick. Applications are reviewed within five working days, and shortlisted candidates will be contacted for the next stage. Due to volume, we may not respond to everyone individually.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.

If you require an accommodation to participate in the application process, please contact us at . This email is strictly for accommodation requests; volume may affect response time.