Marketing Manager (12 month fixed term contract)

Blue Cross

Contract: Fixed Term (12 months), full-time

Location: London, SW1P 2AF (Hybrid 2 days in the office, 3 days remote)

Salary: £35,000 + £3,954 London Weighting Allowance

Closing date: Monday 26 May 2025

Interview date: Friday 6 June 2025

We re looking for a strategic and results driven Marketing Manager to join our Marketing and Communications team for a 12-month maternity cover.

You ll have the exciting opportunity to share our compelling story, raise awareness of our vital work, and inspire action from our supporters. With a mission that truly makes a difference in the lives of pets and the people who love them, we re seeking someone passionate about engaging communities and amplifying our cause.

More about the role

In this hands-on role, you’ll collaborate with the Group Head of Marketing and Communications and other team members to develop and execute externally facing paid marketing plans that align with the charity s overall objectives. Your work will contribute to an integrated marketing strategy, with focus on communicating the Blue Cross brand, the fantastic work we do and communicating how people can get help and/or give help .

You ll be responsible for both the strategy and execution of campaigns, working closely with external agencies (media and creative) to produce and implement effective campaigns. You ll be liaising with internal stakeholders, ensuring alignment across departments and keeping everyone informed throughout the campaign lifecycle. You ll also monitor, evaluate, and report on the performance of each campaign to drive continuous improvement.

What you ll be doing

• Develop and execute paid marketing strategies aligned with the charity s goals, in collaboration with the Group Head of Marketing and Communications.
• Lead marketing plans that support our overall brand strategy and work closely with the fundraising team to align brand positioning with fundraising goals.
• Manage relationships with external agencies (media and creative) to develop and implement campaigns across various channels.
• Oversee the full campaign process, ensuring timely delivery on budget and aligned with objectives.
• Engage with internal stakeholders, providing regular updates and ensuring alignment across departments.
• Evaluate campaign effectiveness and provide post-execution analysis and insights.
• Ensure all marketing activity adheres to brand guidelines and integrates seamlessly with the broader marketing strategy.
• Manage and mentor one direct report, providing guidance and support to help them deliver high-quality work.

About You

We re looking for a hands on Marketing Manager with a proven track record in delivering paid multi channel campaigns. You ll bring a strategic mindset, alongside the ability to manage campaign execution and meet key objectives. You ll be comfortable working with external agencies and collaborating with internal teams to ensure marketing initiatives are aligned, impactful, and effective.

You ll also be highly organised, analytical, and creative, with excellent project management skills. A proactive communicator, you’ll keep stakeholders informed and engaged, ensuring successful campaign delivery.

Essential Qualifications, Skills, and Experience:

• Proven experience in delivering multi-channel marketing campaigns, including paid media (digital and traditional).
• Strong ability to manage campaigns from strategy to execution, ensuring deadlines and budgets are met.
• Experience in working with external agencies to create and implement high-quality campaigns.
• Strong understanding of brand management and maintaining consistency across marketing efforts.
• Excellent project management and organisational skills.
• Strong communication skills, able to liaise effectively with both internal teams and external partners.
• Ability to analyse campaign performance and leverage insights for future improvements.

Desirable Qualifications, Skills, and Experience:

• A marketing qualification (e.g., CIM or equivalent).
• Experience within the not-for-profit or charity sector.
• Familiarity with fundraising marketing and aligning campaigns with fundraising objectives.

How to apply

Click the apply button below and complete the online application process before the closing date on Monday 26 May 2025.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it weren t for their amazing efforts and commitment, we wouldn t be able to make the difference that we do today. In return, we want to provide you with the best working environment we can.

With a wide range of perks aimed at enhancing your life both inside and outside of work, you’ll
thrive in a supportive and rewarding environment.

Our generous benefits package includes:

• 38 days per year, increasing to 43 with service (including bank holidays). For part-time roles and fixed term contracts, holiday entitlement is calculated pro-rata.
• Pension scheme with enhanced employer contribution
• Life assurance
• Unlimited access to an employee assistance programme
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife
• Recognition scheme
• Annual volunteer days
• Claim for professional fees
• Charity worker discounts across a variety of retailers.

We want you to feel valued and supported throughout your career with us. For more details on our benefits and to see how we invest in our team, visit the ‘why work for us’ page on our website.