Marketing Manager

TPP Recruitment

Amazing opportunity! – Marketing Manager needed!

The organisation

The UK-based organisation is a leader in Learning & Development services for diverse sectors, including charities, non-profits, education, arts, and public entities. Specialising in bespoke training solutions, online and face-to-face programmes, coaching, and facilitation, they prioritise enhancing organisational effectiveness and individual skills. Their values of being Motivated by Results, Caring, Always Learning, and Collaborative shape a friendly, supportive team committed to achieving social good. Currently seeking a Marketing Manager for a 12-month maternity cover, the organisation offers a vibrant workplace environment, flexible hours, and benefits, emphasising a values-led culture.

The role

The Marketing Manager role, covering a 12-month maternity period, is pivotal in executing marketing strategy for a prominent UK-based Learning & Development organisation. With a focus on brand awareness, customer engagement, and business development, the role oversees a two-person team, managing public training sales, CRM databases, customer care, and brand maintenance. Responsibilities include implementing marketing plans, meeting sales targets, coordinating newsletter production, and maintaining the company’s online presence. The role involves line management, supplier relationships, and contributing to a positive workplace environment. It is crucial for achieving measurable results, sustaining brand visibility, and fostering a supportive, values-led culture within the organisation.

Key Responsibilities:

• Marketing Strategy Execution: Lead the implementation of marketing plans, ensuring alignment with organisational goals and customer engagement objectives.

• Sales Management: Oversee public training sales, meeting targets, and managing the eMarketing schedule, ensuring effective CRM utilisation for tracking and invoicing.

• Customer Care Excellence: Manage the Training and Office Assistant to deliver outstanding customer care, including responding to inquiries, overseeing invoicing processes, and supporting participants during online and hybrid training events.

• Brand Maintenance: Ensure the organisation’s brand is well-maintained, overseeing website content, video creation, and document production for accessibility and brand consistency.

• Line Management: Effectively manage the Training and Office Assistant, providing direction, support, and streamlining processes to maintain high performance.

• Supplier Relationships: Manage contracts and relationships with key suppliers, ensuring performance reviews and seeking opportunities to streamline processes.

• Cultural Alignment: Contribute to a positive workplace environment by supporting colleagues, adhering to company values, and actively participating in team meetings and discussions.

• Results Monitoring: Produce quarterly reports, tracking marketing activities, sales, and other key performance indicators, ensuring compliance with GDPR and other legal requirements.

Key Skills and Experience:

• Marketing Expertise: Proven experience in implementing marketing plans with measurable results, ideally within a not-for-profit or service-oriented sector, showcasing achievements in brand visibility and meeting sales targets.

• Analytical Skills: Strong analytical skills across the marketing mix, including proficiency in marketing tools, CRM management, and familiarity with SEO, HTML, and software like Microsoft Office, Adobe Acrobat, and others.

• Line Management Skills: Demonstrated ability to effectively line manage others, nurturing and developing team members, delegating tasks, and streamlining processes, with prior experience in direct line management being advantageous.

• Communication and Editing: Excellent written communication skills in UK English, including the ability to convey information using active language, write copy to house style, and edit and proofread written work with attention to brand, style, and tone.

• Cultural Alignment: A commitment to the organization’s values, including Motivated by Results, Caring, Always Learning, and Collaborative, with a positive attitude toward working in a small business environment.

• Versatility: Ability to work both individually and collaboratively as part of a team, staying connected, contributing to ideas and discussions, and responding to requests for help and support.

• Technical Proficiency: Proficient in Microsoft Word, PowerPoint, Teams, and/or Zoom, with confidence in using Adobe Acrobat for tasks such as making PDFs fillable and ensuring brand and house formats are followed. Familiarity with Adobe Photoshop, Illustrator, and Premiere Pro would be advantageous.

Application process: Please submit an up to date CV and shortlisted candidates will be required to complete an application form.

We look forward to receiving your application!

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.