National Sales Manager

Birmingham, Staffordshire
Culligan UK limited

The National Sales Manager for Purezza will take on the exciting challenge of crafting and implementing dynamic sales strategies aimed at meeting our ambitious company sales goals. You will lead our talented UK Purezza sales team, forging robust relationships with national clients, pinpointing new business opportunities, and collaborating with diverse teams to amplify our market footprint.

As a senior member of our Culligan Sales team, your responsibilities will encompass contract management, commercial pricing, bidding, and cultivating sustainable partnerships with key stakeholders among third-party customers. Our products and services cater to a diverse array of end users, including workplaces, NHS, education, healthcare, hospitality, facilities management, and leisure industries.

Role Overview

1. Foster essential connections with our Customer Experience, Sales Operations, Marketing, Bid Management, Supply Chain, Field Operations, and Finance teams.
2. Drive innovative sales strategies aimed at boosting revenue, forging robust relationships with clients, and amplifying our market presence across diverse regions.
3. Partner with cross-functional teams, particularly Key Accounts and Regional Field Sales, to meet sales objectives and elevate customer satisfaction.
4. Craft and execute impactful sales tactics to accomplish National and European sales goals, while broadening our market share.
5. Spotlight and explore new business opportunities in various markets.
6. Conduct insightful market research to uncover trends and understand customer needs.
7. Prepare and present engaging sales presentations and proposals to prospective clients.
8. Provide consistent updates on sales activities, pipeline health, and market insights.
9. Represent our brand at industry events and trade shows, showcasing our products and services.
10. Foster and strengthen relationships with key clients, stakeholders, and partners nationwide.
11. Analyze market trends and competitor movements to uncover new opportunities and identify risks.
12. Monitor sales performance metrics, generate reports, and share actionable insights.
13. Offer guidance and support to team members, ensuring they are equipped to excel.
14. Lead negotiations with major clients to secure contracts and close deals aligned with company objectives.
15. Ensure revenue KPIs are met for customer retention, account growth, and profitability.
16. Maximize new customer acquisition by identifying potential framework clients and offering water hydration solutions to boost revenue.

Minimum qualifications include:

1. Proven success in a sales role, ideally on a national scale, with experience in the HoReCa sector.
2. Deep knowledge of sales strategies and customer relationship management.
3. Exceptional communication, negotiation, and interpersonal skills.
4. Proficiency in CRM systems and Microsoft Office.
5. Results-oriented with a track record of surpassing sales goals.
6. Ability to adapt in a fast-paced environment.
7. Strong commercial skills, including listening, questioning, summarizing, providing solutions, negotiating, and closing deals.
8. Knowledge of various sales channels and market landscape.
9. Strong analytical, decision-making, and problem-solving skills.
10. Experience in managing customer accounts and key relationships.
11. Willingness to travel frequently for customer and partner meetings.

Benefits include 25 days holiday plus bank holidays, sales commission scheme, holiday purchase scheme, company car or allowance, life assurance, pension scheme, employee benefits platform, product discounts, employee assistance programme, and enhanced leave policies.