Sales Manager

Havant, Hampshire
Latitude Recruitment

Our engineering clients based close to Havant have an exciting opportunity for a Sales Manager to join their growing team. As an integral member of the UK Sales team and reporting to the Head of UK Sales, this office-based role will lead, direct, and develop the UK Sales Team. The Sales Manager will be responsible for driving a cultural shift from reactive, specification-led sales toward a proactive, competitive, and disciplined sales approach.

This role will build and deliver strategies to win new business, increase conversion rates, grow revenues, and ensure the company is a market leader.

Duties & Responsibilities:

• Lead, manage, and inspire the sales team to proactively identify, develop, and close new business opportunities.
• Foster a strong customer service ethos within the sales team, ensuring every interaction reflects values of professionalism, responsiveness, and care
• Establish a high-performance culture focused on winning, accountability, and beating competitors.
• Empower, mentor, and coach the team in advanced sales techniques, objection handling, negotiation, and competitive differentiation.
• Drive a culture of disciplined selling with consistent pipeline reviews, rigorous follow-up, and improved conversion rates.
• Implement structured qualification and opportunity management processes across the sales team.
• Ensure every quote and lead is actively pursued to conclusion, with clear accountability on outcomes.
• Take ownership of accurate sales forecasting and ensure CRM data integrity.
• Monitor margins, pricing discipline, and cost management.
• Work closely with the Commercial, Estimating, and Project Management teams to ensure robust contracts, accurate costings, and smooth project handovers.
• Conduct regular competitor and market analysis to adapt and sharpen sales strategies.
• Drive growth into new customer segments, contractors, and channels not reached through specification-led sales.
• Champion a proactive customer contact approach, ensuring regular engagement, follow-up, and development of long-term relationships.

Requires Skills & experience:

• Proven sales leadership experience within manufacturing and/or construction.
• Track record of driving sales growth through proactive business development.
• Strong people management skills with the ability to motivate, mentor, and hold teams accountable.
• Commercially astute, with strong negotiation and contract management experience.
• Experience introducing sales KPIs and CRM discipline.

Benefits:

• Ample free onsite parking
• Early finish and dress-down Fridays
• Above statutory holiday allowance plus able to buy additional holiday
• Company social events
• Employee Assistance Programme
• Eyecare vouchers
• Cycle to work scheme
• Friendly and supportive environment

Working Hours:
Mon to Thurs 08:00-16:30 & Fri 08:00-14:30