Senior Business Development Manager, Digital Commerce

Ralph Lauren Corporation
Senior Business Development Manager, Digital Commerce

Ref #:

W157531

Department:

Strategic Planning & Business Development

City:

London

State/Province:

London

Location:

United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. With over 50 years of history, Ralph Lauren’s brand portfolio includes Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others. These brands are recognized worldwide for their quality and distinctive style.

We foster an inclusive culture that values talent, education, communication, and employee engagement, ensuring fairness and a sense of belonging for all.

Position Overview

This role is vital within the EMEA Digital Commerce team, leading the Digital Business Development team to support pre-season and in-season operations, trading, and digital partnership growth across Ralph Lauren’s European marketplace and digital concessions. It offers an opportunity to work with both new and existing business relationships, contributing to digital growth initiatives.

The successful candidate will collaborate with marketplace vendors, merchandising, wholesale, marketing, analytics, finance, and logistics teams to meet growth targets, enhance customer experience, and ensure timely project execution. The role requires strong trading instincts, excellent communication skills, disciplined project management, and a good understanding of eCommerce platform architecture.

This position reports to the Head of Digital Commerce for EMEA & LATAM and manages a team of two.

Responsibilities

• Identify and develop profitable growth opportunities through business case modeling and operational planning.
• Negotiate contracts with legal and procurement to maximize benefits and minimize risks.
• Promote business development within the DTC organization, celebrating successes and identifying improvement opportunities.
• Oversee operational activities of team members involved in marketplace setup, product data, and assortment management.
• Coordinate with merchandising and marketing to align assortment and marketing strategies with brand and financial goals.
• Manage fulfillment KPIs, liaising with warehouse partners to ensure operational excellence.
• Lead, train, and develop the Business Development team.
• Drive the evolution of marketplace experiences and customer engagement strategies.
• Monitor KPIs, customer satisfaction, and implement necessary actions.
• Lead projects to enhance marketplace relationships, responding to stakeholder needs and market trends.
• Research and analyze consumer trends, developing new eCommerce ideas and features.
• Collaborate with stakeholders to define requirements and optimize business tools and processes.

Experience, Skills & Knowledge

• Proven success in digital business development, ideally within fashion marketplaces or similar eCommerce environments.
• Experience in establishing and managing marketplace trading relationships from inception to stability.
• Strong commercial acumen and decision-making skills in digital trading contexts.
• Ability to work under deadlines, with attention to detail, problem-solving, and multitasking skills.
• Technical understanding of digital consumer journeys and supporting systems such as Marketplace platforms, Salesforce Commerce Cloud, and Order Management Systems.
• Experience managing projects using tools like Jira, Confluence, or is desirable.
• Experience working with platforms like Farfetch and data integrators such as Tradebyte is a plus.