Senior Social Media Manager

SF Recruitment

SF Recruitment are working with a business based in Birmingham who are looking for a Senior Social Media Manager to join the team4 DAY WORKING WEEK – (32 hours per week contracted hours)£50,000 – £60,000 + 10% BonusHybrid workingRole OverviewAs the Senior Social Media Manager, you will play a crucial role in developing and implementing social media strategies that align with our clients’ objectives and enhance their social presence. You will lead a team of social media specialists and content creators, creating a collaborative and innovative environment that drives award winning social that drives results.You will be expected to undertake the following activities as part of your role: Strategy Development: Develop comprehensive social media strategies for our clients, considering their brand identity, target audience, and marketing goals whilst creating social that makes our clients brands stand out. People Management: Lead and inspire a team of social media specialists and content creators, providing guidance, mentorship, and regular performance feedback. Foster a coaching culture of creativity, collaboration, and continuous learning. Solidify the social media department and make it known for flawless delivery and creativity. Content Planning and Creation: Oversee the planning and creation of engaging and compelling social media content, including written, visual, and multimedia assets. Ensure content aligns with brand voice, is tailored for various platforms, and adheres to industry best practices and new trends and algorithm changes that could affect performance. Social Media Management: Manage and optimise social media channels and accounts for our clients, including Facebook, X, Instagram, LinkedIn, Snapchat, YouTube, and TikTok, as well as emerging platforms we recommend for clients. Monitor performance metrics, analyse data, and provide insights to improve campaigns’ effectiveness. Ensure the department has the right tools for the job in terms of workflow, insights, scheduling, accuracy and reporting and be responsible for the team’s relevant training on each tool required. Develop strong relationships with all platforms to ensure we can get problems solved efficiently and get the best results for our clients. Studio Management: Manage the running of our in-house studio by ensuring work and resource is effectively managed through the space and equipment is available and kept in good working order. Paid Social: Work closely with the digital team to maximise campaigns for clients through utilising paid posts. Ensure cohesive paid and organic strategy are in place and advise the digital team on imagery and caption writing. Work towards upskilling the social team on Paid Social to progress the department and develop individual skill sets. Community Engagement: Develop and implement strategies to drive community engagement and foster meaningful interactions with followers. Work with the team to monitor and respond to comments, messages, and mentions, maintaining a positive brand image and where possible creating great engagement. Influencer Marketing: Working with PR, help collaborate with influencers and industry leaders to create mutually beneficial partnerships and influencer campaigns. Identify and evaluate potential influencers aligned with clients’ target audience and goals. Once live ensure that influencers are properly monitored and adhering to the requirements of the campaigns and contracts in place. Analytics and Reporting: Be highly adept at understanding key performance indicators (KPIs) for social and provide regular easy to read reports on social media performance, highlighting successes, challenges, and recommendations for improvement. Utilise data-driven insights to optimise strategies and drive ROI. Client Facing: Be the senior social point of contact for all clients to develop meaningful long-lasting relationships. Develop and maintain strong relationships by ensuring clear communication, managing expectations, and immediately addressing any concerns and always being proactive with ideas and suggestions. Integrated Social: Work with heads of other departments to formulate and execute creative ideas, solutions, and opportunities for integrated campaigns. To have a confident understanding of the other marketing disciplines that impact on social results i.e., creative and SEO and be able to brief and report expertly both internally and with clients Campaign Creation: To create disruptive, award-winning social campaigns both for clients. Social Expert: To create a Linkedin profile for being an expert on social shown through insightful posts and comments. Talent Spotter: To be responsible for hiring and retaining the best talent and help them improve and develop New business: Actively source new business opportunities and lead the pitch process and presentation. You will have specific KPIs for new business targets each year in addition to existing client growth.Your Skills Brilliant communication skills – articulate, strong writing skills and great at presenting. Experienced at managing and delivering large scale social campaigns and handling big brand’s social media platforms. Ability to plan (tasks and timelines) and take responsibility for work being on time and within budget. Strong leadership and team management abilities, with a proven track record of building and developing high-performing teams. Be able to participate at management level to influence the future direction of the business. Analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions. Exceptional organisational skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously. Be creative. Thinks outside the box. Frequently suggest ideas that impress and understands how to deliver them. An essential part of the role is to “wow” our clients. Have a true entrepreneurial spirit